News

STARWOOD HAWAII PARTNERS WITH CONVENTION TELEVISION

(CTV) TO PROVIDE NEW SERVICES
Partnership called Association Ally

Honolulu (November 19, 2014) – Starwood Hotels & Resorts Hawaii has formed a strategic partnership – called Association Ally – with Convention Television (CTV), a CNN-style, dedicated, “narrowcast” television programming service, the premier convention media company of its kind. The Association Ally partnership will provide convention organizers as well as convention-goers with a range of services that enhance the convention experience at Starwood Hotels & Resorts in Waikiki, The Westin Maui Resort & Spa and The Sheraton Keauhou Bay Resort & Spa (on the Big Island of Hawaii).

The new partnership will bring Starwood Hawaii’s association customers – and convention attendees – the following benefits:
·        Dedicated in-room business channels to communicate the convention’s daily calendar of events, special association programming, activities, VIP interviews, etc.
·        Customized videos to help build excitement for the destination
·        Intuitive sponsorship packages designed to help meeting planners secure needed support
·        Progressive food and beverage discounts for meals taken at leisure
·        Added audio/visual and box-handling considerations
·        Optional blocks with Starwood’s Sheraton, Westin and Luxury Collection resorts

“We are always looking for ways to enhance the meeting experience at our properties,” said Keith Vieira, senior vice president of operations for Starwood Hotels & Resorts – Hawaii & French Polynesia. “Our Association Ally partnership with CTV, with its up-to-the-minute technology and best-in-class service, will help drive meeting attendance and increase productivity. The partnership brings content that’s relevant, timely and up-to-date right into meeting-goers’ rooms and suites, allowing them to stay updated 24/7 and giving meeting organizers an ideal channel with which to stay in touch with attendees.”

For additional information, please call Paula Dirks, Director of Sales, Group Market at (808) 931-8800 or mailto:paula.dirks@starwoodhotels.com or Mark E. Jensen, President & CEO, Convention Television at (808) 371-3535 or mark@82b.2b3.myftpupload.com

View additional news pdf: Association Ally

CTV NOW OFFERS STREAMING VIDEO SERVICE

In addition to Convention Television’s already successful hotel delivery system for clients nationwide, CTV announces it capability to create live streaming internet connectivity.  It was a natural evolution…

This new technology enables associations and the like to connect, literally, to it’s world wide membership, offering enticing glimpses of the array events held during a convention, without showing too much and serving as a replacement for actually attending the meeting, every meeting planners goal!

It’s easy, surprisingly affordable, and as with our traditional convention coverage, quality is our priority.

A live video stream is a special type of online video that is delivered in real-time from the “talent” to any number of guests. It is delivered from the convention site to a Content Delivery Network (CDN) which in turn delivers the live video stream via a Website to each member connecting to the service.  Meetings and events have traditionally produced a website, or what has become electronic brochures, to deliver our message.  We need to find a way of keeping people on our websites long enough to educate them about our differentiated offerings.  The average web visit is less than a minute – a minute for the prospect to decide if you offer what they need.  All the while never interacting with a human. And never providing you an opportunity to gain their time and attention.  Live streaming video provides the opportunity to become approachable, lengthen the time with the visitor and demonstrating the value of your organization rather than claiming it.  Online video, with its ability to capture a person’s attention quickly using both sight and sound, is becoming imperative to those who expect their online presence to do more than act as an electronic brochure.  The ability to use online video as entertainment and education has mirrored the world of television.  Many companies are making Live Streaming Video a part of their marketing, branding, training, services and online revenue-generating practices.  And by recording your live streaming video production in a manner as to allow for the reuse as either a high-quality video-on-demand offering or a DVD extends your reach even further.

View our webcast demo below.

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