Partnership called Association Ally

Honolulu (November 19, 2014) – Starwood Hotels & Resorts Hawaii has formed a strategic partnership – called Association Ally – with Convention Television (CTV), a CNN-style, dedicated, “narrowcast” television programming service, the premier convention media company of its kind. The Association Ally partnership will provide convention organizers as well as convention-goers with a range of services that enhance the convention experience at Starwood Hotels & Resorts in Waikiki, The Westin Maui Resort & Spa and The Sheraton Keauhou Bay Resort & Spa (on the Big Island of Hawaii).

The new partnership will bring Starwood Hawaii’s association customers – and convention attendees – the following benefits:
·        Dedicated in-room business channels to communicate the convention’s daily calendar of events, special association programming, activities, VIP interviews, etc.
·        Customized videos to help build excitement for the destination
·        Intuitive sponsorship packages designed to help meeting planners secure needed support
·        Progressive food and beverage discounts for meals taken at leisure
·        Added audio/visual and box-handling considerations
·        Optional blocks with Starwood’s Sheraton, Westin and Luxury Collection resorts

“We are always looking for ways to enhance the meeting experience at our properties,” said Keith Vieira, senior vice president of operations for Starwood Hotels & Resorts – Hawaii & French Polynesia. “Our Association Ally partnership with CTV, with its up-to-the-minute technology and best-in-class service, will help drive meeting attendance and increase productivity. The partnership brings content that’s relevant, timely and up-to-date right into meeting-goers’ rooms and suites, allowing them to stay updated 24/7 and giving meeting organizers an ideal channel with which to stay in touch with attendees.”

For additional information, please call Paula Dirks, Director of Sales, Group Market at (808) 931-8800 or or Mark E. Jensen, President & CEO, Convention Television at (808) 371-3535 or

View additional news pdf: Association Ally