Product Adoption Curve

Thank you to our Convention Center partners, The Hawaii Convention Center, Honolulu, Hawaii, and The Moscone Center, San Francisco, California.

The same to our meeting planner clients, those of many years such as the American Chemical Society, American Association of Orthodontists, and the American Dietetic Association, and the dozens of other important CTV clients across the country.

And finally to our all important hotel partners as well as the hundreds of our exhibitor friends and participants….

CONGRATULATIONS FOR YOUR WILLINGNESS TO ‘RISK’, AND YOUR SUBSEQUENT REWARD FOR BEING THE INNOVATORS AND EARLY ADAPTORS THAT YOU ARE!

Mark E. Jensen
President & CEO
mark@82b.2b3.myftpupload.com

Innovators & Early Adaptors

Innovators & Early Adaptors

  • Innovators – well-informed risk-takers who are willing to try an unproven product. Innovators represent the first 2.5% to adopt the product.
  • Early Adopters – based on the positive response of innovators, early adopters then begin to purchase the product. Early adopters tend to be educated opinion leaders and represent about 13.5% of consumers.
  • Early Majority – careful consumers who tend to avoid risk, the early majority adopts the product once it has been proven by the early adopters. They rely on recommendations from others who have experience with the product. The early majority represents 34% of consumers.
  • Late Majority – somewhat skeptical consumers who acquire a product only after it has become commonplace. The late majority represents about 34% of consumers.
  • Laggards – those who avoid change and may not adopt a new product until traditional alternatives no longer are available. Laggards represent about 16% of consumers.