HTA’s Festivals of Hawaii Campaign Wins International Awards

On September 19, 2007, the International Festivals & Events Association (IFEA) announced the recipients of its prestigious IFEA/Haas & Wilkerson Pinnacle Awards at the IFEA Convention & Expo in Atlanta, Georgia. HTA was presented with eight awards, including five gold awards, for the organization’s Festivals of Hawai’i Post-Arrival Promotional Campaign. The awards included:

– Best (local) Full-Length TV Program
– Best Ad Series
– Best Single Magazine Display Ad
– Best Miscellaneous Printed Materials (single page)
– Best New Promotion

– Best TV Promotion (ad spot or PSA)

– Best Media Relations Campaign
– Best Single Magazine Display Ad

The Festivals of Hawai’i Post-Arrival Promotional Campaign, “Celebrations of Diversity and Aloha,” was created for the Hawaii Tourism Authority by Convention Television, and launched in January 2007. The campaign was developed to support Hawai’i’s brand diversity and aloha through festivals. Promotional elements include in-room television spots, a concierge program, advertising and public relations campaign, and the Japanese translation of various elements of the promotional campaigns. The IFEA was founded in 1956 and is the premier association supporting and enabling festival and event professionals worldwide. Its mission is to inspire and enable those in the industry to realize their dreams, build community and sustain success through celebration